Each tableau - there are more than 20, and they change regularly - is a potential scene for selfies, a nod to the notion that an experience is more awesome when shared online. Instabar is a place that exists in equal measure for pleasure and posting, dedicated to the Instagram generation. The festival of senses is about more than a fun night out, though Tex-Mex tacos, local craft beer and margaritas do provide that. Every night, live music flows from a corner stage. Millette said he developed the concept of Instabar a year ago while living in Austin, Texas. He said he was inspired by Austin’s Rainey Street, where historic homes have been converted into backyard bars and food trailers, and Instagram innovators like Wonder Bar and Happy Place, a traveling museum of exhibits in which guests can pose for pictures.Walking into Instabar, one is greeted by a riot of color, light and kitsch: wild graphics, a wall of speakers offered for art, not sound, a hollowed out Winnebago remade as a conversation pit, and positive vibes like “Make today Magic” drawn in funky fonts on the floor. Millette said he can’t comment on the specifics of the suit on the advice of his attorney Matthew Stachowske. However, he points to previous news articles regarding the opening on Instabar, where he was credited with creating the concept and bringing it to fruition. “I’m just trying to get my rightful property back,” Pine said. He is seeking punitive damages and attorney fees. Pine is seeking the court to rule he has a common law trademark of “Instabar” and that Millette is in violation of his employment contract.
Pine alleges in the suit that Millette is damaging his business by claiming he’s the rightful owner of Instabar and accusing Pine of stealing his idea. He filed the lawsuit after Millette ignored a “cease and desist” letter from his attorney. Pine said the filing was done four days before Millette quit. Patent and Trademark office, using photographs from Pine’s restaurant. secretary of state’s office. Pine said Millette also filed for trademark protection for the concept of Instabar under his name with the U.S. The business relationship, however, soured. According to the suit, Millette quit June 16 after he and Pine got into an argument over wages and a mural he wanted to put up at the Instabar.Ī few days later, according to the lawsuit, Pine discovered Millette had purchased the Instabar domain and reserved the name “Instabar LLC" with the N.H. The two also worked to trademark the name and concept, Pine alleging he gave Millette a $1,000 check to retain an attorney for that purpose. The suit alleges Pine tasked Millette in April to purchase the domain of “Instabar,” giving him the company credit card. When the COVID-19 pandemic shut down the restaurant in late March, Pine tasked Millette with helping design and develop the outdoor patio as a new bar.Īccording to Pine’s lawsuit, a “team approach” was used to develop the concept of the outdoor space and its name Instabar. Pine said Millette played a role in that “but that’s what I hired him to do.” Pine said he hired his longtime friend Millette in December 2019 to help rebrand the restaurant from a barbeque pit to a Tex-Mex eatery, paying him $600 a week. Angel wings, southwestern desert scenes, brightly colored hearts and other “Instagramable” scenes were painted on the outdoor wall panels to encourage selfie-taking. The outdoor bar’s name draws from the social media platform Instagram, where manager Alyssa Pine, daughter of owner Shane, said their intention was to have guests post their pictures while enjoying cocktails at the bar.
Pine opened Instabar, billed as the “Happiest Place in Hampton,” May 27 in the back yard of Shane’s Texas Pit at 61 High St. “It’s my mark, my creation and it was brought to life with the help of some talented friends that I brought on to help me see it through,” Millette said. Millette, who has hired his own attorney, denies Pine’s claims and said Instabar is his artistic creation.
Shane’s Texas Pit owner Shane Pine recently filed a civil lawsuit at Rockingham Superior Court against his former friend and consultant Scott Millette, accusing him of trademark infringement, breach of contract, and fraud. He said Millette, of Portsmouth, attempted to steal the “Instabar” name and concept by trademarking it for himself. HAMPTON – A battle is brewing over the name Instabar, which pits the owner of the popular outdoor patio at Shane’s Texas Pit against a former consultant hired to help rebrand the restaurant.
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